Fri 3 Feb 2012
A few months ago, a young man I know had lost his job, and was sort of feeling sorry for himself. Well, I’m not one to have a ton of sympathy. My view is, “Okay, the job’s gone. Go ahead and be bummed out for a couple of days, take a breather, and then go make something happen. Be proactive.”
It just so happened my brother who, like me, has a bit of entrepreneurial spirit was in town at the time. So, I took the young man over to my bro’s place and we had a little talk about people we knew who had started their own business on a shoe string, as in little or no money. You see, you don’t have to depend on other people to “give” you a job. With some hard work and a willingness to take a risk, you can make your own job.
At my brothers, we talked about a lot of different businesses, including a guy who has started his own business while still attending college at Chico State, Danny Orloff. Many in Siskiyou County may remember Orloff from his time playing basketball at Yreka High School. Well, a year and a half or so ago, Orloff kicked of his clothing business, Fight the Stereotype. What stereotype? Orloff explains.
“So, I first got the idea when I was at College of the Siskiyous. After going away to Stanislaus and coming back home I noticed that it is just habit for us to judge others by appearance. There are certain types of clothing that makes people seem different. We are very judgmental as humans and I think a part of that is today’s society and how we have adapted to stereotyping. It shouldn’t matter if somebody has their hat on backward or their pants up like Steve Erkel. Fight the Stereotype is about putting your judgments aside and seeing what is unique and different about each individual.”
The first order of 100 FTS T-Shirts were marketed primarily by word of mouth in the Chico area, and sold out in about two months or so. The second time around didn’t go quite as well, but Orloff stuck with it, and managed to get together enough capital to make a tank-top order of his custom design for the spring of 2011. That round of product flew out of his hands, selling as many 14 tank-tops in one day. (more…)
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1 716 1 MTS Cressman Mariah 36.37 (1) 36.49 (1) 1:12.86 (1)













The West Valley Eagles refused to show last Friday, due to a chance of snow. On Wednesday, with the threat of a stray snowflake looming, the Eagles made the daring journey up the always treacherous I-5 to Yreka’s Miner Gym. Unfortunately for Yreka, the Miners were unable to do what a “chance of snow” did the prior week–stop West Valley.







